Winter Campaign
In 2023 Winter, Grounds For Divorce Coffee invited me to take photos for their newly launched chocolate products. Before starting the photography project, Our company dig deep into the brand story and explore its target audiences.
Through tons of research and communications with Grounds For Divorce Coffee, we decided to focus on three key attributes: the relationship of its chocolate products to coffee, handmade fine quality chocolate and the idea of divorcing customers from less inspiring daily routines. Our target customers are primarily coffee brewers aged from 19 to 35, love to try new things and have a slightly higher willingness to pay compared to the industry average price. The client and we decide to go for a high-end, snazzy feel – dark, moody pics that scream sophistication and tell the story of their coffee and chocolate.
You Deserve Better.
It's time to divorce yourself from your less-inspiring coffee!
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